Founder & CEO

Ana Margarida Ferreira is Assistant Professor with Habilitation in Design at Universidade da Beira Interior (UBI)(https://www.ubi.pt/), a senior researcher at UNIDCOM and Coordinator of ID:Co.Lab - Collaborative Research Lab in Design and Sustainable Innovations. She has Habilitation in Design (IADE-EU, 2020), a Postdoc in Design and Innovation for Social Change (2019, CUT), a Ph.D. Industrial Design/Prod. Eng. (2008, UBI), a Post-Graduation in Product Design (1996, Glasgow School of Art /CPD) and a BA in Industrial Design (1995, IADE). She collaborates with Lisbon School of Economics & Management (ISEG), from Universidade de Lisboa, with Brazilian LOGO/UFSC, ECOAR/UFRN Research Labs, and Cypriot Art + Design: e-learning Lab-Design for Social Change, of Cyprus University of Technology (CUT). Since 2018, she is an associate of Hub Nicosia/Synthesis – Center for Research and Education in Cyprus. She lectures(ed) Research Methodology, Applied Research, Industrial Design, Creativity& Innovation, Social Innovation and Sustainability courses. She successfully supervised 8 PhD Theses in Design and 26 Master's research works, in collaboration with companies, industry and other Portuguese and foreign Higher Education Institutions. Ana Margarida coordinates(d) several R&D+i projects such as the (2015-16) 'L3 – Lisbon community-based Learning Laboratory', IADE, FSCH e IST consortium; (2019-21) 'SHELTER – Structural Hyper-resistant Element for Life-Threatening Earthquake Risk', with Teixeira Duarte, IST and LNEC; and (2019-21) “CREATION - Cultural and Arts Entrepreneurship in Adult Education”, funded by National Agency ERASMUS+ (2019-1-PT01-KA204-061315) (http://creationproject.eu) Currently, she co-edits DISCERN - International Design Journal for Social Change, Sustainable Innovation and Entrepreneurship (www.designforsocialchange.org/journal/index.php/DISCERN-J/index), is CEO of Creative Nature Hub (www.creative-nature-hub.pt), supervises some doctoral and master's students and participates in inter and transdisciplinary projects linking areas like Art, Design and Crafts, Engineering, Technology, Health, or Tourism. She regularly publishes in these areas. At IADE - Creative University and Universidade Europeia (1999-2022), she was President of the Scientific Board (2015-16), a member of the Scientific Board (2008-22), and the Pedagogical Board (1999-17; 2021-22). She also coordinated the BA Course in Design (2009/12-2014/17), was Executive Director of UNIDCOM/IADE (R&D unit) (2008-09) and Vice-President of Direction Board of IADE's Design School (2010-12).

Founding Associate

Carlos A. M. Duarte was born in Mozambique (29-07-1962). Graduated as an industrial designer by IADE-Escola Superior de Design. He completed his Ph.D. on Production Engineering, in 2001 at the Universidade da Beira Interior and Agregado (German Habilitation) in Electromechanical Engineering at the Universidade de Trás-os-Montes e Alto Douro in 2012. He is (Full) Professor of IADE-Universidade Europeia. Researcher and member of UNIDCOM/IADE-a R&D Unit on Design and Communication. Today, he is Vice-rector of Universidade Europeia for Research & Quality and Accreditation and Vice-President of Europeia ID - Association for Research, is a private and non-profit association that promotes and develops scientific research activities in different fields and acting as an institutional entity that integrates research units. Published book-chapters and was Chair of different international conferences.

President of the General Assembly Board

Maria Cristina Pinheiro holds a PhD in Design from the Faculty of Architecture, University of Lisbon, a Master's degree in Color in Architecture from the same University and a degree in Visual Design from IADE, where she has been teaching since 1979. Member of UNIDCOM IADE, she was a researcher at CIAUD - FAUL. Coordinated the Master in Design & Advertising, was a member of the Scientific Council of IADE-U and Pedagogical Council of UE. Member of the Scientific and Organizing Committees of the International Conferences AIC LISBOA 2018 and CIPED 6- International Congress of Research in Design. Member of the Scientific Committee of SENSES AND SENSIBILITY Conferences since 2015, of DDC IADE since 2016 and of EIMAD Conferences of IPCB since 2017, of the Scientific Committee of 13 CdC 2017 (XIII Conferenza del Colore), Naples, 2017 and of XIV Conferenza del Colore, 2018, Florence. Since 2015 he belongs to the Scientific Committee of the Journal EDUCAÇÃO GRÁFICA of the Faculty of Architecture, Arts and Communication of UNESP. With publications and research interests in the areas of Communication Design Graphic Design, Typography, Color, Color Vision, Vision Aging, Sustainability and Inclusive Design. Founding member of the Portuguese Color Association, he was also a member of the IACC NA- International Association of Color Consultant North America.

Member of the Fiscal Board

Currently, circular economy (CE) is gaining attention in Europe and around the world as a potential way for our society to increase prosperity and sustainability by reducing the dependence on primary materials and energy. In this transition towards CE, numerous research projects and activities have and are being developed at distinct levels of society and design has a crucial role, however, there are still several limitations and barriers in its implementation. To implement the model, designers, product developers and companies need to be

Member of the General Assembly Board

I am a human-centred designer in the area of privacy, ethics and data protection. I combine a strong privacy and data protection expertise from the legal and business point of view with a knowledge of design processes and methods. My interests involve design, technology, ethics and humanity. Currently I am a PhD candidate and junior researcher at UNIDCOM-IADE.

Member of the Fiscal Board

The performance of Three-Dimensional Material Models developed according to similarity rules is already known and supported by considerable research, and in our view their role in the effectiveness of the design project, by allowing the validation and testing in similarity of multiple dimensions of design systems, is central. We verify however, several design paths, certain options and design decisions, impossible to sustain in the same similarity rules, according to the notions and specifications established in other sciences that use them. We know from experience and from evidence that similarity is a transversal factor to Project and therefore, also to Design. We are convinced that we build Tridimensional Material Models to test Design in similarity! Thus, given the evident application of the notion of similarity in Design, and the evident non-conformity of its application with the established similarity rules, we justify the existence and use of Design's own Similarity Rules and according to which, we build in a Network of Similarities the Three-dimensional Material Models to the Similarity with which we physically test the dimensions of the Design Systems we design. This new approach to Network action for the testing of Design Systems according to the Design Similarity Rules guides and focuses our research, so that through the articulation of Similarity Descriptors they can with simplicity and rigor be applied in the project, thus contributing to the effective resolution of Design problems. In the course of this research and as its immediate result, the contents of the Curricular Units that I teach and of which I am regent were significantly altered, making available to the students an updated theoretical base with a high level of abstraction, which will naturally allow them a unique research base and directions with high potential of application, in its desirable relationship with the business fabric. Leveraged on this general theory, it has been possible to effectively test multiple dimensions of design, by building more effective models and prototypes, as well as products according to ceramic technology, with a high degree of efficiency at the production level, therefore amplifying the effectiveness of the project.

Member of the Executive Board

Transdisciplinar researcher on crafts, cultural heritage, design, entrepreneurship, social innovation and sustainable development. Craftwomen and permaculture designer. More than 15 years of working experience in international development cooperation, women's empowerment and social inclusion.

President of Fiscal Board

Industrial designer, graduated at IADE in 2000, and master’s in urban design by the Universitat de Barcelona (2006). Started working as a freelancer in graphic and industrial design from 1999 to 2008 and since 2003, teaches at IADE-Universidade Europeia in several courses and levels in Design. He began working in lighting design in 2001 and cofound the studio Eclipz - lighting design in 2008. Working on several projects of various scales and typologies, ranging from residential homes to a city lighting master plan. In 2016, finishes his Ph.D. research in Design at the Faculty of Architecture of Lisbon, and he is the author of several published scientific papers and participation in national and international conferences. He is also a full member of the research unit UNIDCOM/IADE and was Executive Director from January 2018 to July 2021. Participated on several scientific committees of international conference and is part of the editorial board and editorial advisory team for the international journal DISCERN ‐ The International Journal of Design for Social Change, Sustainable Innovation and Entrepreneurship. Research interests are Sustainability; Industrial & Lighting Design; Design for Behaviour Change; Human Centred Design; Environmental Psychology, Analogue and Digital Modelling and Prototyping, Statistics applied to Design.

Founding Associate

Emília Duarte is an assistant professor of Ergonomics in the Design graduate and post-graduate (master and Ph.D) courses at IADE, Universidade Europeia, Lisbon, Portugal. Currently she is the Director of UNIDCOM – IADE’s Research Unit in Design and Communication, coordinates the master in Interaction Design and Ph.D in Design courses at IADE. She has a B.A. in product Design from IADE (1994), a master degree in Ergonomics in Occupational Safety (2006) and a Ph.D in Human Kinetics with specialization in Ergonomics (2011) from the Universidade Técnica de Lisboa. Most of her research focused cognitive ergonomics topics, with emphasis for warnings effectiveness, virtual reality, UX/IxD and emotional design issues. Besides that, she is fellow of the ADDUX - Associação para o Desenvolvimento da Usabilidade e Experiência de Utilização.

Associado

Hernâni Alves is a Ph.D. candidate in Design at IADE, Universidade Europeia. He has a Master's degree in Design and Visual Culture also from IADE and a Bachelor's degree in Communication Design and Graphic Techniques from Escola Superior de Tecnologia e Gestão in Portalegre. In 2017, he started lecturing Communication Design as an invited assistant at UBI, Universidade da Beira Interior. Since 2006, he has worked in editorial, museography, wayfinding, and other communication projects for the cultural and public sectors. Certified in UX research and interaction design by the Nielson Norman group and in UX level III by the UX Alliance. In 2011 he started working He has been conducting research and designing digital products in several industries such as Insurance, Healthcare, and Communication. Interested in critical design, speculative design, adversarial design, design thinking, social innovation.

Vice-President of the Executive Board

Isabel Farinha is an assistant professor (Phd) at IADE - Universidade Europeia in Lisbon. She is a researcher by UNIDCOM/IADE & ID: Co.Lab and her scientific work is about in-school Marketing, Integrated Marketing Communication and Blue Circular Economy. In addition to these academic degrees, she has experience in the fields of consultancy/mentoring and vocational training in courses designed for corporate associations for Small and Medium Enterprises in the areas of Commercial Management, Marketing and Communication. Moreover, she has acquired professional experience in a Marketing Department and in Media and Advertising Agencies Planner and Media Supervisor.

Founding Associate

João Bernarda is an invited assistant professor (Ph.D.) at IADE-Universidade Europeia in Lisbon. Researcher at UNIDCOM and ID:Co.Lab - Collaborative Research Lab in Design and Sustainable Innovation and his scientific work is related to collaborative design methodologies in social and health sector, in which he validated Design contribution in the improvement of their services. He has a Ph.D. in Design related to collaborative practices with social services (IADE-EU, 2020), a master's degree in design (IADE ,2011), and a degree in Industrial Design (IADE, 2005). He lectures Production Design, Creativity and Innovation, 3d Modelling courses. In addition to his academic degrees, he also has professional experience in Industrial and Product Design in advertising and production agencies. Along his career as a designer in the social sector, he had the opportunity to collaborate with associations and organizations in the domain of Memory Loss, Mental Dementia, Mental Retardation, Psychosis, Neurodevelopmental and Brain development disorders. He coordinates a cognitive stimulation project integrated into a collaborative protocol with Associação Alzheimer Portugal and collaborates with the project development department as an invited specialist.

Founding Associate

(2012-2015) Degree in Design at IADE-U (July 2014) Cork - New uses in Architecture - Natural Cork - Workshop (July 2015) Cork - New uses in Architecture - Natural Cork - Workshop Monitor (2015-2018) Masters Degree in Product Design at ESAD.Cr (February 2016) Blown Glass - Workshop (June 2016) Management course - Summer School - AESE - Business School (January 2019) Ceramic course

Founding Associate

Mónica Romãozinho (Lisbon) has a degree in Architecture (1999, Faculdade de Arquitectura da Uni-versidade Técnica de Lisboa) and teaches at the Escola Superior de Artes Aplicadas do Instituto Politécni-co de Castelo Branco. She has a PhD in Design (2013, FA-UTL) and a Master in Design (2007, FA-UTL). She is currently developing research in the area of Jewellery Design at CIAUD (Research Centre in Architecture, Urbanism and Design at FAUL) as part of a post-doctoral project. She is a member of the research group Rethink (Research Group on Design for the Territo-ry). With published articles focusing on Design History, Interior Design, Fashion Design (accessories) and Scenography. Recent exhibitions: Solo exhibition 'Possible but improbable spaces: From imagined space to materialized jewelry'. Fábrica da Criatividade. 19-28 July; Design group exhibition in Sogn og Fjordane, Norway, August 2017; Individual exhibition of the jewelry collection 'As Flores de Josefa', Municipal Museum of Óbidos, Portugal, May-July 2017.

Founding Associate

She graduated from Gazi University, Department of Textile Weaving and Knitting Teaching in 2011 in Ankara/Turkey. She started to work as a research assistant at Gazi University, Department of Textile Design in 2012 and is currently working at Ankara Haci Bayram Veli University, Department of Textile Design. She received her masters degree from Gazi University Traditional Turkish Handicrafts in 2014. In 2017, he worked on her doctoral thesis at IADE-Universidade Europeia University as a researcher within the scope of Erasmus and received her doctorate in Textile Design from Gazi University in 2019. She has many national and international published articles, papers, book chapters, works exhibited in group exhibitions and a personal exhibition called "Spatial Separations".

Founding Associate

I am a certified Interior Designer since 2002 with Degree in Design (2009), Master Degree in Production Design (2010) with specialization in Environments. Since november of 2011 I am a PhD student in Design at Faculty of Architecture, Universidade de Lisboa. My PhD research project is granted by an Individual Studentship of PhD by FCT with host institutions UNIDCOM at IADE, Universidade Europeia and CIAUD at FA, Universidade de Lisboa. Currently I am a collaborating researcher in ID:Co.Lab research group in UNIDCOM and collaborating researcher in CIAUD.

Founding Associate

Theresa T. Lobo is Associate Professor with Aggregation and Member of the Pedagogical Council of the Master in Branding and Fashion Design at IADE-European University, where she teaches since 1985. She obtained her Master's degree in Art History from the Faculdade de Ciências Sociais e Humanas (FCSH), Universidade Nova de Lisboa, and her PhD in Education Sciences from the University of Seville, Spain, with the thesis, Os Cartazes de Propaganda do Estado Novo.In 2014 she completed the Aggregation exams with the curricular unit on the History of Graphic Design and the Post-Doctorate at Carnegie Mellon University, USA on Graphic Design for Low Vision Users. Since 2000 he is a member of the UNIDCOM/IADE research team, through which he has presented conferences in Europe, USA and Asia and has more than 30 published articles on design in scientific journals. From 2008 to 2018 he is Visiting Professor at the School of Art Institute of Chicago (SAIC) in the area of fashion design. He has participated in group and solo exhibitions of Painting in Portugal, Belgium and USA. He regularly contributes articles on Art, Design and Fashion in specialty magazines, having published more than three hundred articles to date. He is a correspondent, among others, of the museums: MOMA, Metropolitan Museum of Art and Guggenheim in New York, Museum, Art Institute of Chicago and National Gallery of Washington, Design Museum and Victoria & Albert Museum in London among others. Her activities also include articles in the media area in magazines, being a journalist credited by the Foreign Press in New York, USA. She was an entrepreneur at Decomoda and image consultant for several companies like ANA, Metropolitano, Brisa and ADA (Macau Airports) among others. In 2001 she published the book: Cartazes Publicitários da Empreza do Bolhão (1910-ˇ1950), Inapa, Lisbon. In 2006 he illustrated the book: Igreja Nossa Senhora do Rosário, Templo da Força Aérea,Benfica,(século XVII) Edição da Força Aérea Portuguesa, Lisboa.In 2009 he published the book: Ilustraç.o em Portugal I(1910-1940) Edições IADE, Lisboa.In 1992 he won the prize for fashion design for the companies: BRISA, Auto-Estradas de Portugal S.A. and Aeroporto de Lisboa- ANA, Aeroportos e Navegação Aérea E.P. In 1994obtained the prize for fashion design of the company: O Metro de Lisboa-METROPOLITANO, S.A. In 1997obtained the prize for fashion design of the company: Aeroporto de Lisboa- ANA, Aeroportos e Navegação Aérea E.P. In 1998 obtained the DESIGN award from IADE/School of Design, Lisbon, Portugal. In 2000, she won the Fashion Design Award of Macau Airport - ADA, Aeroportos e Navegação Aérea de Macau, China. In 2014obtained the Teaching and Research Award fromIADE-University, Lisbon. She is currently curator of the Collection of Advertising Posters, Empreza do Bolhão, Porto. Through which she held an exhibition in January 2018 at the National Society of Fine Arts in Lisbon.

Member of the General Assembly Board

William Cantú has a PhD in Culture Studies | Trend Studies, from the University of Lisbon, holds a MA in Design and Visual Culture and a BA in Design from IADE. Main research areas: Trend Studies, Cultural Mediation, Strategic Design, Consumption, Branding, Cultural Design, Cultural Management, Cultural Production, Semiotics, Visual Communication, Fashion Theory, Visual Culture.